Thursday, 17 November 2011

Language and Register understanding

Understanding of Language and Register
Language and register is how the article is received by the audience and how the language choices affect meaning, also if the language is suitable for the target audience. This includes the Level of formality, use of slang/standard english, spelling, punctuation, paragraphs, upper/lower case letters, sentences and colloquials.

Spelling is important throughout the article because the reader needs to be able to read the text clearly without spelling mistakes, otherwise the reader may get confused and put the magazine down.
Another part of language is punctuation, this is important because it emphasis the text, it also creates pauses or makes the text faster. The punctuation can involve, full stops, commas, colons, semi-colons, brackets, exclamation marks and question marks.
Paragraphs are very important in an article this signifies to the readers that a new section to the article is starting. They help space out the article so it isn't all cramped together.
Upper/Lower case letters attract the reader. Upper case letters will draw the reader in because they will see what the article is about, whereas the Lower case letters will hold the valid information about the artist or band.
There are various sentences that can be used through the article, these are Complex, Short and Compound. Also within the sentences the writer can use Statements, Imperatives, Questions, Superlatives and Tone. These all add effects to the text which inspire and interest the reader.
Finally the writer will focus on Formality and Colloquials, these attract the reader depending on the target audience, for example if the audience was teenagers then the writer would throw in a lot of slang and make it informal, however for a more educated audience, the writer will make the article formal and without slang, involving difficult words, such as 'fruition'.

Tuesday, 15 November 2011

DPS Language Analysis

The DPS that we did our analysation on was Metal Hammer, this typical rock/metal magazine is ultimately targeted to a young audience, however the DPS was targeted at a higher educated mature audience.

This formal piece of writing is ideal for this type of audience because they are expecting a higher formality of text. 'Indeed, while the formula of a concept album', this example shows how much etiquette has been placed in this article. Another part to this article is how difficult the writing is, for example, 'Preconceived' and 'Fruition' these words are difficult to pronounce, this shows how difficult the writers have made this, this is suitable for there target audience. This is weird because Metal Hammer usually target this magazine at a younger teenage audience instead of a sophisticated audience. In this article we have found evidence of alliteration, 'Darkly Devious Dani', this a great example for alliteration since this is the main title of the article. i Another feature to this article is the grammar, the whole article is grammatically correct, 'Dani is exhibiting more than a few stereotypical female tendencies himself;' this shows that the whole article is showing perfect grammar.